Introduction
This Privacy Policy is provided by Le-Toots Ltd, (trading as Le-Toots), a company registered in England and Wales under company number: 15715000 with registered office 167-169 Great Portland Street, 5th Floor, London, England, W1W 5PF (‘we’, ‘our’ or ‘us’) for use of our website situated at www.le-toots.co.uk providing images, photographs, snaps, photos etc. (Content) related marketplace services (Services).
We take your privacy very seriously. Please read this privacy policy carefully as it contains important information on how and why we collect, store, use and share any information relating to you (your personal data).
It also explains your rights in relation to your personal data and how to contact us or the relevant regulator in the event you have a complaint. Our collection, storage, use and sharing of your personal data is regulated by law, including under the UK General Data Protection Regulation (UK GDPR).
We are the controller of personal data obtained via the Services, meaning we are the organisation legally responsible for deciding how and for what purposes it is used.
What this policy applies to
This Privacy Policy relates to your use of the Services only.
The Services may link to or rely on other apps, websites, APIs or services owned and operated by us or by certain trusted third parties to enable us to provide you with the Services. These other apps, websites, APIs or services may also gather information about you in accordance with their own separate privacy policies. For privacy information relating to these other apps, websites, APIs or services, please consult their privacy policies as appropriate.
Personal data we collect about you
The personal data we collect about you depends on the particular activities carried out through the Services. We will collect and use the following personal data about you:
| Category of data | In more detail |
|---|---|
| Identity and account data you input into the Services Registration is mandatory in order to use the Services except in some cases for a non-User |
|
| Data collected when you use specific functions in the Services | Data you store online with us whilst using the Services including your usage history or preferences (while such data may not always be personal data as defined at law in all cases, we will assume it is and treat it in accordance with this policy as if it were) |
| Other data the Services collects automatically when you use it |
|
| Data collected when you make an enquiry with us | Your full name, phone number and email address |
| Data collected when making payments for purchasing the Content | Your payment transaction information, such as payment amount, transaction reference, payment status, billing details and limited payment method information. We do not intend to store full card numbers, CVV codes or full bank account details unless this is strictly necessary and lawful. Payments may be processed by third-party payment service providers, who process payment details in accordance with their own terms and privacy notices. |
If you do not provide the personal data we ask for where it is required, including the geo-localisation services, it may prevent us from providing services and/or the Services to you.
We collect and use this personal data for the purposes described in the section ‘How and why we use your personal data’ below.
Sensitive Data
Please note that we do not knowingly or intentionally collect sensitive personal data or information about criminal convictions from individuals, and you should not submit sensitive data to us unless we specifically request it and explain why it is needed.
Please note that we do not knowingly or intentionally collect sensitive personal data or information about criminal convictions from individuals and that you should not submit sensitive data to us.
We may process date of birth, age-confirmation information and identity verification information where necessary to verify eligibility to use the Services, prevent fraud, protect users and comply with legal or regulatory obligations. Where ID checks are required, we will only request information that is necessary for those purposes and will ask you to redact information that we do not need.
If you choose to upload, publish or otherwise make available content through the Services, that content may reveal sensitive personal data about you or another person, for example through images, photographs, captions or profile information. You are responsible for ensuring that you have the right to share any such content. Where you have clearly made sensitive personal data manifestly public, we may process it where necessary to operate, moderate, secure and enforce the Services. We may remove content that we consider inappropriate, unlawful or inconsistent with our terms.
How your personal data is collected
We collect personal data from you directly when you sign up to the Services, contact us directly or reach out to us via social media, make submissions via the Services when a forum element is available, or indirectly, such as your activity while using the Services.
We use cookies and similar technologies through the Services. These technologies may collect information about your device, browser, interactions with the Services, preferences and usage patterns, and some of this information may constitute personal data under data protection law. We use cookies and similar technologies for purposes such as enabling the Services to function, maintaining security, remembering your choices, improving performance and, where applicable, analytics or other purposes described in our Cookies Policy. Where required by law, we will obtain your consent before placing non-essential cookies on your device. You can find more detailed information about the types of cookies we use, the purposes for which we use them, the duration for which they operate and how you can manage or withdraw your cookie choices in our Cookies Policy.
How and why we use your personal data
Under data protection law, we can only use your personal data if we have a proper reason, e.g.:
- where you have given consent
- to comply with our legal and regulatory obligations
- for the performance of a contract with you or to take steps at your request before entering into a contract, or
- for our legitimate interests or those of a third party
A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own. You can obtain details of this assessment by contacting us (see ‘How to Contact Us’ below).
The table below explains what we use your personal data for and why.
| What we use your personal data for | Our reasons |
|---|---|
| Create and manage your account with us | To perform our contract with you by way of enabling the platform so you can buy and sell the content to different users of the platform in a timely manner. |
| Providing services and/or the functionalities of the Services to you | Depending on the circumstances:
|
| To enforce legal rights or defend or undertake legal proceedings | Depending on the circumstances:
|
| Communications with you not related to marketing, including about changes to our terms or policies or changes to the Services or other important notices | Depending on the circumstances:
|
| Protect the security of systems and data | To comply with our legal and regulatory obligations we may also use your personal data to ensure the security of systems and data to a standard that goes beyond our legal obligations, and in those cases our reasons are for our legitimate interests or those of a third party, i.e., to protect systems and data and to prevent and detect criminal activity that could be damaging for you and/or us |
| Operational reasons, such as improving efficiency, training, and quality control or to provide support to you | For our legitimate interests or those of a third party, i.e., to be as efficient as possible so we can deliver the best service to you |
| Statistical analysis to help us manage our business, e.g., in relation to our performance, user base, app and functionalities and offerings or other efficiency measures | For our legitimate interests or those of a third party, i.e. to be as efficient as possible so we can deliver the best service to you and improve and develop our website/app |
| Using cookies and similar technologies to operate the Services, maintain security, remember choices, measure performance and, where applicable, carry out analytics or other purposes described in our Cookies Policy | Depending on the circumstances:
|
Updating and enhancing user records
| Depending on the circumstances:
|
To comply with our legal and regulatory obligations
| Depending on the circumstances:
|
See ‘Who we share your personal data with’ for further information on the steps we will take to protect your personal data where we need to share it with others.
Marketing
We intend to send you email marketing to inform you of our services such as promotions.
We will always ask you for your consent before sending you marketing communications, except where you have explicitly opted-in to receiving email marketing from us in the past or except where you were given the option to opt-out of email marketing when you initially signed up for your account with us and you did not do so.
You will have the right to opt out of receiving marketing communications at any time by:
- contacting us at customer.support@le-toots.com; or
- using the ‘unsubscribe’ link included in all marketing emails you may receive from us
We will always treat your personal data with the utmost respect and never sell or share it with other organisations for marketing purposes.
For more information on your right to object at any time to your personal data being used for marketing purposes, see ‘Your Rights’ below.
Who we share your personal data with
We routinely share personal data with service providers and professional partners who help us run our business and provide the Services. These may include hosting and cloud storage providers, website and app developers, identity or age verification providers, payment service providers, analytics and cookie technology providers, email and customer support providers, security providers, accountants, auditors and professional advisers.
We only allow service providers to handle your personal data if we are satisfied, they take appropriate measures to protect your personal data. We also impose contractual obligations on service providers to ensure they can only use your personal data to provide services to us and to you.
We or the third parties mentioned above may occasionally also need to share your personal data with:
- external auditors, e.g. in relation to the audit of our accounts and our company —the recipient of the information will be bound by confidentiality obligations
- professional advisors (such as lawyers and other advisors)—the recipient of the information will be bound by confidentiality obligations
- law enforcement agencies, courts or tribunals and regulatory bodies to comply with legal and regulatory obligations
- other parties in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency—usually, information will be anonymised, but this may not always be possible, however, the recipient of the information will be bound by confidentiality obligations
If you would like more information about who we share our data with and why, please contact us (see ‘How to Contact Us’ below).
We will not sell your personal data. We will only share your personal data with third parties where we have a lawful basis to do so and where this is necessary for the purposes described in this Privacy Policy, to comply with the law, to protect rights and safety, or with your consent where required.
How long your personal data will be kept
We will keep your personal data for as long as your account remains active and for as long as reasonably necessary afterwards for the purposes set out in this Privacy Policy. Different categories of personal data may be kept for different periods depending on the nature of the data, the purpose for which it is used and any applicable legal, accounting, tax, fraud prevention, dispute resolution or regulatory requirements. Account and profile data will generally be kept for up to 1 year after account closure unless a longer period is required or permitted by law. Transaction, payment, tax, accounting and legal records may be kept for longer where necessary to meet legal obligations or to establish, exercise or defend legal claims.
After the relevant retention period ends, we will delete, anonymise or securely archive your personal data unless we need to retain it for a lawful reason.
Transferring your personal data out of the UK
Some of our service providers may process personal data outside the UK, including where cloud hosting, support, analytics, payment, verification or technical service providers use systems or personnel located in other countries. Where personal data is transferred outside the UK, we will comply with applicable UK data protection laws designed to ensure that your personal data remains protected.
Under UK data protection laws, we can only transfer your personal data to a country outside the UK where: the UK government has decided that the country or territory ensures an adequate level of protection for personal data; appropriate safeguards are in place, together with enforceable rights and effective legal remedies for you; or a specific exception applies under relevant data protection law. Where appropriate, we may rely on adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, standard contractual clauses or another lawful transfer mechanism.
- The EEA or a country covered by a UK adequacy regulation: we may rely on the applicable adequacy regulation where it applies.
- Any country not covered by a UK adequacy regulation: we may rely on appropriate safeguards under UK data protection law, such as the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, standard contractual clauses or another lawful transfer mechanism.
In the event we could not or choose not to continue to rely on either of those mechanisms at any time we would not transfer your personal data outside the UK unless we could do so on the basis of an alternative mechanism or exception provided by UK data protection law.
Your Rights
You generally have the following rights, which you can usually exercise free of charge. For more information regarding these rights, please visit the ICO website here.
| Access to a copy of your personal data | The right to be provided with a copy of your personal data. |
| Correction (also known as rectification) | The right to require us to correct any mistakes in your personal data. |
| Erasure (also known as the right to be forgotten) | The right to require us to delete your personal data—in certain situations. |
| Restriction of use | The right to require us to restrict use of your personal data in certain circumstances, e.g. if you contest the accuracy of the data. |
| Data portability | The right to receive the personal data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations. |
| To object to use | The right to object:
|
| Not to be subject to decisions without human involvement | The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you We do not make any such decisions based on data collected by the Services. |
For further information on each of those rights, including the circumstances in which they do and do not apply, please contact us (see ‘How to Contact Us’ below). You may also find it helpful to refer to the guidance from the UK’s Information Commissioner on your rights under the UK GDPR.
If you would like to exercise any of those rights, please email us—see below: ‘How to Contact Us’. When contacting us please:
- provide enough information to identify yourself (e.g., your full name and username) and any additional identity information we may reasonably request from you, and
- let us know which right(s) you want to exercise and the information to which your request relates
Keeping your personal data secure
We have appropriate security measures to prevent personal data from being accidentally lost or used or accessed unlawfully. We limit access to your personal data to those who have a genuine business need to access it.
We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.
If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.
How to Complain
Please contact us if you have any queries or concerns about our use of your information (see below ‘How to Contact Us’). We hope we will be able to resolve any issues you may have.
You also have the right to lodge a complaint with the Information Commissioner.
The Information Commissioner can be contacted at https://ico.org.uk/make-a-complaint or telephone: 0303 123 1113.
Changes to this Privacy Policy
We may change this privacy policy from time to time. When we make significant changes, we will take steps to inform you, for example via the web Services or by other means, such as email.
How to Contact Us
You can contact us by email customer.support@le-toots.com or the Contact Us link on the website if you have any questions about this privacy policy or the information we hold about you, to exercise a right under data protection law or to make a complaint.
LE-TOOTS LTD
Last Updated: [12.07.2026]